If you call yourself “Open Source” and you also fulfill the conditions of Free software, then you are encouraged to rename and change your identity. Set yourself apart from the crowd that is too dense for you to be seen.
Case of point: The “assembly required” business model is among those that make open source software quite repellent and fuels FUD against it. Examples include quite a few popular packages (maybe even Asterisk). They really ought to learn from Red Hat’s model, but that said, Red Hat has, at some stage, made deliberate errors to earn money from support. It was a long time ago and it’s possibly just a rumour.
This post is not a statement favouring BSD/GPL ans saying that it’s a case of “all or nothing at all”. It’s close to this though. There are exceptions to all of this however.